Have you seen leading brands going to logo redesigns? Revamping their entire brand to look for a better tomorrow?
You must be thinking of redesigning a logo? Is it a time taking task? Will you have to put in excessive efforts to get it done?
These are some of the questions that stay in mind while you’re planning to redesign a logo.
A logo redesign is simply a process of swapping the design elements, colors or layouts within the old logo design to come up with a new one.
But one should keep in mind, the new logo design should resonate with the brand core values and mission.
You know, if you redesign a logo, the chances to reconnect with the audience with a different expectation is high.
Whenever you expand your brand, ensure that it compels well with the brand personas and values. Remember your logo is the front face of your brand and if you don’t work on it to be attractive then, ultimately you will lose your audience.
Also Read : What is a Logo, and Why Does it Matters for Businesses?
Try to consider the example of leading brands like Starbucks, Apple, Dunkin Donuts, Instagram and a lot more.
We consider that by going through these brands and reading their case studies, you will be able to learn logo redesign examples & how these brands attain a strong brand image within the market.
So, in this blog, we are going to explore the reasons why a logo redesigning is important for a brand.
Are you excited to explore it with us? And brush off the impacts of a successful logo designing?
Let’s get started then…
When To Opt For Logo Redesigning?
Let’s hear about the scenarios of logo redesigning:
- Rebranding or Mergers of the Brands
When two brands are running as sister brands under a parent hub, and due to some issues they are planning to merge it, then, logo rebranding is one of the best options.
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A logo rebranding will help you reflect the new brand identity and of course your company’s core values and mission will also be preserved.
- Outdated Logo Design
If a logo seems to be outdated with the current market designing standards and to better resonate your brand with the target audience as with the passage of time, requirements change so do the designs.
Therefore, in such a scenario, a logo redesign is essential.
- Expanding into a New Market
Suppose that you’re expanding yourself into a new market where the target audience and everything is changed completely.
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So what are you going to do next? In order to connect with the new customers, you will have to opt for logo redesigning and it’s the best pathway for you that takes you to success!
The more you think of your end users, the more you succeed. Because if you don’t keep them in mind, you will regret later due to some other concerns.
- Changes in Brand Values or Mission
In very rare cases, brand values and mission change and in this situation, the logo redesigning is the best way possible!
- Feedback and Criticism from the Customers
Lastly, if you launch your brand with an amazing logo design and due to some reasons, your target audience don’t like it instead they bash it then of course, you would have to redesign the logo.
So, these were some of the many scenarios where you can opt for logo redesigning.
Also Read : How to make a good logo
How to redesign a logo for your brand?
In this section, we are going to learn about the steps to redesign a logo:
- Conduct a detailed market analysis
The first step is to determine the objective like why you will have to redesign a logo of the brand. Research about the target audience and their preferences and values.
Don’t forget to research your competitors to know what they are doing different from you. Don’t forget to collect the feedback from the stakeholders, and customers to make the changes on time.
However, if you wish to learn ways to design a good logo then read our blog. It has all the insights and steps mentioned.
A creative logo design will not only boost your overall brand value but will help you achieve your goals.
- Concept for the New Logo
Based on the feedback received from the customers, the logo designer starts working on the redesigning of the logo.
Think about the business goals and how a logo redesign will have to better connect with your target audience.
- Following the Designing Principles
The last and most important step in the logo redesigning is to follow the quality standards, and design principles.
Ensure that the logo is simple, concrete and colorful. The logo design should reflect the brand’s aesthetic and values.
You should also keep in mind that the newly designed logo should be unique and different from competitors. Hire Our Logo Designers For Striking Designs! Moreover, try to choose colors that reflect the brand’s niche and make things better for you.
Launch the newly designed logo with your target audience
You can develop a seperate marketing strategy to launch the newly designed logo & it should include marketing material with collaterals and PRs to reach all the audience in a jiffy.
If you receive any feedback from your customers feel free to consider those changes and get it done before making it live worldwide.
Lastly, most brands forget to update the brands collaterals, books and social media accounts with the new logo that creates a fuss. So, don’t forget to update it according to your newly redesigned logo because everything should reflect each other.
Frequently Asked Questions
1. Does Orange Designs offer logo redesign services?
Yes of course, Orange design offers logo redesigning services to give your brand’s logo a fresh look! You can always count on them with the updated logo designs and they will come up with great versions.
2. Can I redesign my existing brand logo?
Yes, you can redesign your existing brand logo with compelling colors and visuals. Depending on the type of logo, and industry, you can play within the ground however try to do a bit of research before moving forward with logo redesigning.
3. What is a logo redesign?
A logo redesigning is simply a process of swapping the colors and elements within the existing logo to bring out an exceptional version of it.
