Why Logo Redesign Matters: A Key Step in Brand Evolution

Have you seen leading brands going through logo redesigns? Revamping their entire brand to look for a better tomorrow? 

You must be thinking of redesigning a logo? Is it a time-consuming task? Will you have to put in excessive efforts to get it done? 

These are some of the questions that stay in mind while you’re planning to redesign a logo. 

A logo redesign is simply a process of swapping the design elements, colors, or layouts within the old logo design to come up with a new one.

But one should keep in mind, the new logo design should resonate with the brand’s core values and mission. 

You know, if you redesign a logo, the chances of reconnecting with the audience with a different expectation are high. 

Whenever you expand your brand, ensure that it compels well with the brand personas and values. Remembe,r your logo is the front face of your brand and if you don’t work on it to be attractive then, ultimately you will lose your audience. 

Try to consider the example of leading brands like Starbucks, Apple, Dunkin’ Donuts, Instagram, and many more. 

We consider that by going through these brands and reading their case studies, you will be able to learn logo redesign examples & how these brands attain a strong brand image within the market. 

So, in this blog, we are going to explore the reasons why a logo redesign is important for a brand. 

Are you excited to explore it with us? And brush off the impacts of a successful logo design? 

Let’s get started then… 

When To Opt For Logo Redesigning? 

Let’s hear about the scenarios of logo redesigning: 

1. Rebranding or Mergers of the Brands 

When two brands are running as sister brands under a parent hub, and due to some issues, they are planning to merge them, then logo rebranding is one of the best options. 

A logo rebranding will help you reflect the new brand identity, and of course, your company’s core values and mission will also be preserved. 

2. Outdated Logo Design

If a logo seems to be outdated with the current market design standards, and to better resonate with your brand with the target audience, as with the passage of time, requirements change, so do the designs. 

Therefore, in such a scenario, a logo redesign is essential.  

3. Expanding into a New Market 

Suppose that you’re expanding yourself into a new market where the target audience and everything is completely. 

So what are you going to do next? In order to connect with the new customers, you will have to opt for logo redesigning, and it’s the best pathway for you that takes you to success! 

The more you think of your end users, the more you succeed. Because if you don’t keep them in mind, you will regret it later due to some other concerns.

4. Changes in Brand Values or Mission 

In very rare cases, brand values and mission change, and in this situation, logo redesigning is the best way possible! 

5. Feedback and Criticism from the Customers 

Lastly, if you launch your brand with an amazing logo design and due to some reasons, your target audience doesn’t like it, instead they bash it, then of course, you would have to redesign the logo. 

So, these were some of the many scenarios where you can opt for logo redesigning.  

Also Read this blog : What is a Logo, and Why Does it Matters for Businesses?

Now, let’s discuss how to redesign a logo differently and strikingly! 

How to redesign a logo for your brand? 

In this section, we are going to learn about the steps to redesign a logo: 

1. Conduct a detailed market analysis 

The first step is to determine the objective, like why you will have to redesign a logo of the brand. Research about the target audience and their preferences and values. 

Don’t forget to research your competitors to know what they are doing differently from you. Don’t forget to collect the feedback from the stakeholders and customers to make the changes on time. 

However, if you wish to learn ways to design a good logo, then read our blog. It has all the insights and steps mentioned. 

A creative logo design will not only boost your overall brand value but will also help you achieve your goals. 

2. Concept for the New Logo 

Based on the feedback received from the customers, the logo designer starts working on the redesign of the logo. 

Think about the business goals and how a logo redesign will have to better connect with your target audience.

These pathways will make you understand the core steps behind redesigning a logo, and of course, you can always search for competitors before starting off the logo design. 
 

3. Following the Designing Principles 

The last and most important step in the logo redesign is to follow the quality standards and design principles.

Ensure that the logo is simple, concrete, and colorful. The logo design should reflect the brand’s aesthetic and values. 

You should also keep in mind that the newly designed logo should be unique and different from competitors.

Hire Our Logo Designers For Striking Designs! Moreover, try to choose colors that reflect the brand’s niche and make things better for you. 

Launch the newly designed logo with your target audience 

You can develop a separate marketing strategy to launch the newly designed logo & it should include marketing material with collaterals and PRs to reach the entire audience in a jiffy. 

If you receive any feedback from your customers, feel free to consider those changes and get them done before making them live worldwide. 

Lastly, most brands forget to update their brand’s collaterals, books, and social media accounts with the new logo, which creates a fuss. So, don’t forget to update it according to your newly redesigned logo because everything should reflect each other. 

Frequently Asked Questions