What is a Logo

What is a Logo, and Why Does it Matters for Businesses? 

Do you know what a Logo design is? A logo design is a visual symbol that represents the company’s overall offerings, and of course it’s a primary identifier for the brand. Without a brand, you can never compel yourself in the market. 

For example, if you see a yellow M anywhere or any billboard then, what comes to your mind? Of course it’s McDonalds. The M initial logo means McDonalds, and those who’re die heart fans of its fries and hamburgers recognize it instantly.

A logo design is the first thing that a customer sees, and remembers if they’re loyal with the brand. Logos help the businesses to stand out from the competitors but top most thing is the service which they offer to the customers.

In this blog, we are going to discuss the logo design example, and what is a logo for a business. Are you curious to explore them with us? Let’s get started then. 

The Best Logo Design Example For You

In this section, we are going to discuss about different logo design examples that one should know:

1. Wordmark (Logo Design)

    What is a wordmark logo design? It’s basically a logo design that is made up of the brand’s initials only. However, the fonts used are done in a creative way to bring out the most alluring results. Wordmark logo design is best for brands that are looking for a shorter logo design to stick in the mind of the end users.

    Examples of Wordmark – 

    Google: 

    Google’s logo design comes with four colors, like, blue, red, yellow and green. Along with that, the letter “G” is bold and playful.

    Coca Cola

    Coca Cola logo design comes in two colors, red and black. It’s bringing happiness to the lives of the people.

    Visa

    Lastly, we have Visa, the accurate example of Wordmark logo design. Visa now logo comes under the symbol “V” and royal blue in color. 

    2. Lettermark Logo Design 

      The second logo design example is Lettermark (Monogram) that uses the initials and abbreviations for the brands. It’s best for brands that want long or complex brand names.

      Example of Lettermark 

      Lettermark logo design example is, 

      IBM (International Business Machines) 

      The design logo for IBM comes with the complete initials and a blue color that catches the attention of the end users.

      CNN (Cable News Network)

      The second logo design example for Lettermark is CNN, which is a symbol of trust and expertise comes with great colors like red and black.

      HBO (Home Box Office)

      The third logo design example for Lettermark is HBO that comes in black color.

      3. Mascot Logo Design

        The third logo design trend that we are going to discuss is Mascot logo design that has been amazing for a lot of animation brands. These logo designs are family-friendly and fun-filled.

        Example of Mascot Logo Design

        Mascot logo design example is, 

        KFC 

        KFC logo comes with a character who is the owner of the complete brand and if you look into the history then, KFC removed the “Fried Chicken” from their logo design back in the early 1990s. The compelling logo design is red in color.

        3. Brand Mark Logo Design 

          The fourth logo design type that we are going to discuss is the Brand Mark logo that is a symbol or an icon without any text.

          Hire Our Logo Designers For Striking Designs!

          Examples of Wordmark 

          Apple 

          Apple logo is a great example of wordmark logo style that has half apple and is mostly in grey and white color.

          Twitter

          The Twitter logo that is also known as (X) now, before it has a bird looking towards the right side.

          Nike

          Lastly, we have Nike wordmark logo design that has a tick mark with nike written on it in black color.

          Also Read : How To Make A Good Logo

          4. Abstract Logo Design

            The fifth logo design example is Abstract logo design that is a geometric form, and abstract shape. Moreover, those brands that are looking for something unique or compelling (conceptual) can look for abstract logo design.

            Examples of Abstract logo design 

            Abstract logo design example is, 

            Pepsi

            The first example of abstract logo design is Pepsi, a circular shape with red, white and blue waves.

            Airbnb

            Lastly, we have an Airbnb symbol that is shaped like an upside-down heart, and a location pin along with a person. 

            Adidas 

            Adidas is another example of logo design that comes with three leaves representing diversity and olympic spirit.

            As we have discussed about the logo design, and its core examples with types. Now, let’s move to the second part of the blog, that is, why a logo is important for a business. 

            Why is a Logo important for a Business?

            A logo design is really important for a business due to the following reasons:

            • Your logo design is the first thing that interacts with your audience, and if you’re working on branding then, it will be used on websites, packaging and other social media platforms. 
            • It lays the foundation of your brand and the colors, font and style illustrate everything perfectly.
            • You can show logos across multiple platforms.
            • A great logo design communicates the values, mission of your brand to your target audience.
            • Even if there are a lot of competitors within the market, you can stand out from the crowd from your compelling logo design.

            Wrapping Up – Logo Designs & It’s Importance

            And we are done for the day. We hope that you’re now pretty much clear with the logo design types, along with the importance of a logo for a business, making it a seperate brand with its own identity. You can always look up for the best type of logo that goes with your offerings because it actually MATTERS alot.

            You will actually have to hire or augment your team with professional logo designers who understand your business, and its offering then, come up with different logo designs in variations. You may choose the one that goes perfectly with your business. Orange Design LLC makes this process easier for you. You may write down to them with your project queries, and the type of logo you require for your business. And within 24 hours an expert will contact you.

            If you have any queries related to anything discussed within the blog, feel free to share with us.

            Frequently Asked Questions

            1. What is the purpose of a logo design?

            A logo is a  point of identification; they’re the symbol that customers use to recognize your brand. You may choose the logo design that best illustrates your business to the end users – your target audience!

            1. What is the meaning of a logo design?

            It’s basically visual communication of your brand to your target audience. The color, layout, and structure speaks a lot about the business, and serves to be a self-explanatory image that people can see and imagine easily.