Do you know what exactly a combination logo is? Do you know about the combination of log vs wordmark logos comparison? What are the leading combination logo examples?
You just can not hire a logo designer without knowing their prior skill set and expertise with respect to logo designing, and indeed, we are here to help you out in this domain.
Regardless of the business type like, such as small-scale startups, enterprises, and an established company that looks forward to market their brand to the end users, you would definitely require a combination logo that goes perfectly with your brand offerings, and grab the attention of the end users – your visitors, the target audience.
Orange Designs offers logo design services, and beneath it, it covers the combination logo designing as well, which compels well with the brand and its persona.
You will have to communicate the brand message to the customers, and for that, you would require to identify the values, core identities, and personality at a glance for a better look and feel.
Basically, it’s a type of logo design that combines the text which falls within the wordmark and lettermark domain with a symbol or even icon to bring out the most out of it. This approach is termed as a combination logo, and most of the leading brands like McDonald’s, Coca-Cola, Starbucks, and many more are leveraging combination logos as a core domain for marketing their services, and connecting with the customers on a single page.
In this article, we will explain to you the literal meaning of a combination logo, its example, components, and why it’s necessary for any brand.
Are you excited to explore it with us? Let’s get started then…
What is a Combination Logo?
A combination logo is a type of logo design that combines text with symbols, icons, and graphic elements. Whereas, this hybrid approach leverages both typography clarity along visuals in order to bring out the best and most compelling examples of combination logos.
Many Famous combination logo brands are now used and seen by us on a daily basis across different industries, and we will explain it to you in a quicker way here:
The Adidas logo is a combination logo that combines words with an icon. Whereas, Burger King, a famous burger joint, is a combination logo example with text wrapped with visuals backed with colors like yellow and orange as the core. Moreover, we have the Doritos logo that has a wordmark with a triangle chip that is again playing within the visual landscape.
Also Read: How to Design A Logo | Logo Design Process
The Core Components Of Combination Logos – A Quick Overview
In this section, we will pen down the core components of the combination logos, and indeed, we know that all the designers who are planning to start off with their career in logo designing would definitely prefer to use this approach and understand the core vitals in a single go!
- Typography – Wordmark or Lettermark
The first component of the combination logo is typography, where you can display the brand name or initials that help the brand to communicate the message most frequently.
You can check combination logo examples for typography for leading brands like Coca-Cola and IBM.
- Icons or Symbolic Logo
The second logo type is Icons, by adding the visual interest for the customers and indeed we have a lot of leading brands that are using this as an example. Your logo can be abstract and will become more memorable plus recognised without even any text.
The example for icon icon-based logo is Nike. You can see its brand logo and see how visually appealing it is these days.
Alt text – Nike brand logo
- Layout Variations
Thirdly, we have the layout variations for the combination logo components side by side, horizontal or stacked or vertical for bringing in amazing results. Some of the leading examples of layout variations for a combination logo include,
As for now, we are done with the combination of logo elements and components. Now let’s start discussing about the importance of logo combination:
Component of Logo Combination
In this section, we are going to learn about the components of the logo combination:
- Brand Recognition –
It combines the visual and verbal identity for the business to convey the message easily and quickly to be remembered.
- Versatility for the Brand –
The combination logo works pretty well with the platforms like digital platforms, printing, business stationery, packaging and other signage.
- Trademarketing for the Combination Logo –
The combination logo is easy to protect legally because it’s fully trademarked, and the generic symbol plus text-only logos are quicker to be analyzed and used by businesses.
Also Read: Why Logo Redesign Matters: A Key Step in Brand Evolution
- Professional Messaging
The combination logos give an instant kick to your business, and completes the overall brand’s look and versatility.
Combination Logos vs Wordmark Logos
The literal difference between a combination logo and a wordmark logo is that wordmark logos are text-based logos that focus entirely on the brand’s name, whereas the combination logos are quicker to be integrated with text or other icons to give a more visually appealing look.
Alt text – combination logo vs wordmark logo
When Should You Use A Combination Logo?
Lastly, we would conclude the blog by listing the situations where you can use combination logos, and indeed, we are going to discuss it for a better understanding.
You are operating in a highly competitive market, and to make change, you will require a combination logo.
Whenever you’re building a brand new business, and want quicker recognition by the customers, then combination logos are the best choice for you.
You wish to have a brand name indulged with images for a more compelling look, hence, here comes another combination logo example.
The combination logo examples are Nike, Coca-Cola, Starbucks, and many more leading brands.
A combination logo is a perfect combination of text and icons or symbols for building a better example. .
