We all know the importance of a good logo font for any brand, and according to statistics, 4% of adults in the US believe that a brand should never change its logo once it’s recognized by customers.
A good font for logos is not only about selecting a captivating logo design but also about how it influences customer engagement and loyalty levels.
So, if you are a logo designer or someone who is planning to kick-start logo design services, then this blog is going to be really beneficial for you.
In this blog, we are going to discuss the significance of a logo font for a brand and how it spans multiple industries, bringing in great attention from customers. You will be able to understand the tips for choosing logo fonts for your business, and we assume that you will enjoy reading it all with us.
So, without any further ado, let’s get started then..
Interesting Statistics Related To Logo Design
According to research, 75% of consumers recognise the brand from the logo, and it influences them to the fullest. From the purchasing decision to the building of trust, the brand logo helps in increasing the brand’s revenue and loyalty needs, and indeed, color also plays a great role in creating the impression.
Consumers are most likely to avoid purchasing from brands that have outdated font styles, or colors that seem to be cluttered, or that don’t foster the feeling of trust and authenticity.
These facts made it really clear that it’s important to focus on the font style and type while finalising it for a business logo because it also leaves a lasting impact on your target audience.
Now, let’s start discussing the types of logo fonts with examples of brands using them to get a better idea:
You can always hire logo designers from Orange Designs to understand your business mission and give you the best quality logo design with a striking first impression.
Types of Logo Fonts — A Holistic View
Good fonts for logos are really crucial, and the logo designer has to be really proficient when it comes to choosing the font because it is not a one-day show!
The logo designer has to learn about the dynamics of the business, and based on the category, they can design the logo for the brand.
Anyhow, let’s start talking about the types of logo fonts:
- Serif Font — Logo Font Type
The first example of logo font type is Serif Font, and the examples include Times New Roman, which we commonly use, Garamond, and Playfair Display.
One of the amazing characteristics of this logo font design is classic, traditional, elegant, and sophisticated as compared to other font types.
These logo font types are used by luxury brands that are offering professional services and meeting the traditional industry needs as well, all in one go.
Other examples of brands using this type of logo font include: Tiffany & Co., Mercedes-Benz, Prada, Vogue, Gucci, and Dio.
- Sans Serif — Logo Font Type
The second category of logo font type that we are going to explore is Sans Serif, and its examples include Helvetica, Arial, and Open Sans.
The core characteristics are a modernized and clean look, backed by a minimalistic and approachable design.
Perhaps, sans-serif logo font type is ideal for tech companies like IT startups and enterprises that are stepping into the world of technology and coming with an innovative mindset.
Some of the leading examples of the best fonts for logos used by brands include: Spotify, Google, Airbnb, Facebook, and Nike.
You can see the logo of Google and understand the significance of the logo’s font type. It’s a complete hub for technology advancements and innovation.
Also Read: Why Logo Redesign Matters: A Key Step in Brand Evolution
- Script Fonts — Logo Design Types
The third category of logo type that we are going to discuss is Script Fonts, and the examples include Lobster, Pacifico, and Brush Script.
Whereas, the core characteristics of these logo types are their elegance, sophistication, and adding that pinch of creativity to your brand.
Such logo fonts are used by luxury brands, fashion-enabled startups, and artistic companies that are coming with a creative mindset.
The core examples of these logo font designs used by brands include:
Coca-Cola, Disney, Kellogg’s, Ford, and Tiffany & Co., which leverage flowing scripts to convey heritage, magic, nostalgia, tradition, and luxury to the users.
- Display Fonts Logo Type
The next category of logo fonts that we are going to discuss is Display fonts, and the examples include Impact, Museo, and Rockwell.
The core characteristics of these font designs are, they are bold, attention-grabbing, and decorative for the brands and businesses.
Perhaps, it’s ideal for headlines, titles, or brands that are seeking a strong way to create a lasting impression and statement.
Some examples of Display font logo type include Disney, a well-known channel for all kids of the 90s. With their iconic and playful design, they are connecting with the customers on one page and conveying to them the message in a playful manner.
- Monotype Logo Font Types
Next, we have the monotype logo font type, and its examples include Consolas, Monaco, and Courier.
Whereas these logo fonts are simple and consistent when it comes to conveying the brand messages to the customers.
The best thing about Monotype logo type is, it’s ideal for tech companies, coding and programming related brands to use and flaunt their services to the masses.
- Montserrat Logo Font Type
Montserrat is another logo font type that is modern and clean, designed by the Argentine graphic designer Julieta Ulanovsky. It’s one of the good logo types inspired by the posters, signs, and painted windows seen within Buenos Aires’ old Montserrat quarter.
- Trajan Logo Type
Trajan is one of the sophisticated serif logo font types that was created by Carol Twombly, and it’s inspired by the letterforms of the ancient Roman inscriptions. Perhaps, it’s associated with Roman antiquity and has a timeless legacy of the great civilization that appeals to consumers appreciating the tradition, quality, and attention to every minute detail.
- Frutiger Adorable Logo Type
Frutiger is one of the best logo types, bringing in a modernized sans-serif font designed by Adrian Frutiger. Moreover, it’s legible and versatile, making it a great choice for a wide range of businesses.
- Univers
We have the Univers logo type that was released by Adrian Frutiger in 1957, and it’s the first one from the font family to have a great and comprehensive number of weights and widths. The letterforms seem to be a bit slanted, but again, it’s utilized by a lot of companies, and are reaching the era of innovation.
- Lobster Logo Font
Lastly, we have the Lobster logo type, which is a decorative font designed by Pablo Impallari, and it’s known for its playful and casual nature worldwide.
It’s a great choice for the brands and conveying the message of creativity and uniqueness to the viewers who are using it for their brand names.
How many fonts should you use in a logo?
According to our research, the minimum number of logo font types that can be combined is two at most. You may choose a main font for your business logo name as the core, and another one that overlaps with the name.
Based on experience, if a logo designer chooses three fonts, it is likely that they are not professionals. Great design is all about using the best practices with minimal elements, bringing attention to the viewers.
How to choose fonts for a brand logo design?
The tips for choosing logo font takes a lot of time, and the quick involvement of the design team who take pride in understanding business values, mission, and know the industry design trends as well.
Here are the steps involved in the selection of the brand logo type:
- Take Inspiration from the Leading Brands
The first step is to analyze the brand logos of the leading companies within your competitor domain, and ensure that you are not copying the logo but only taking it as an inspiration.
A professional logo designer will learn from the recognised brands what type of font they are using, and take it as an inspiration to get started with the design of the logo.
- Logo Font Overlaps the Brand’s Personality
Your brand’s logo plays a great role in building your brand’s personality, and while you choose a font type for your business, ensure that it aligns well with the business vision, mission, values, and other traits.
The logo of your business should complement your services and convey the message of your business most compellingly.
Consider the example of the brand Coca-Cola and the brand logo font that compels well with the brand’s vision and message to the end users.
- Considering your Target Audience
While choosing the right logo font type for your business, ensure that you keep an eye on the target audience and conduct detailed research on the consumers’ choices and dislikes. This practice will enable you to learn about the target audience’s choice, and you can select the font according to it.
- Logo Font should be Concrete
The fourth step involved choosing the right logo type to ensure that the logo font is clear and easy to read by the target audience. Even if they are seeing it from a distance, it should be clear and easy to see.
- Resizing of the Logos
Your logo will appear on different media, and the sizes will be different for each product. For instance, if the logo is on the billboard or even on the business cards, it should appear to be the same.
A logo font should maintain a great impact to ensure consistency across all the marketing collateral to maintain consistency.
- Checking the Licensing
Lastly, ensure that the font type you are choosing doesn’t reflect any other brand and has all the licenses registered against its name for commercial purposes. If your brand font type violates the font license agreement, then it will lead to legal issues.
Significance of Logo Type for Businesses
A well-designed business logo is important for the business because it serves to be a great and primary key changer in representing a brand, and establishing the brand’s recognised image in front of the audience. It helps in building trust, fostering brand loyalty, and making a strong and memorable first impression on the target audience.
Which Logo Font Are You Going To Choose For Your Business?
Your logo font type should be dedicated to conveying the brand message to the target audience in the most compelling way. Even you may dedicate the necessary time and the resources like designers, to ensure that the are creating the logo design that is trending, and matches the industry standards.
FAQs
An ideal business logo type should be a combination of one or two fonts to maintain a clear and clean appearance. Whereas, if someone tries to combine three or more, then they are not professionals and will make your brand logo look cluttered, and dilute it in front of the target audience.
There are different font types that you can use for your business logo, and they can vary from Serif, Sans-Serif, Script, and Display fonts.
You can get the best logo font for your business by ensuring that it matches your style and business message. You can use font-identification tools like WhatTheFont and FontJoy for quick identification and visit different font libraries like Google Fonts and Adobe Fonts.
